Unlock Your Peak Performance
View Coaching PlansTIRED OF TRAINING WITHOUT DIRECTION?
You're crushing workouts on Zwift. You're following training plans. You're putting in the hours.
But you're still asking:
- ❓ Am I training for the right thing?
- ❓ Why am I doing these specific intervals?
- ❓ What do I do when life gets in the way?
- ❓ How do I peak for my big event?
- ❓ Is this even working?
Zwift AI and TrainerRoad are great for £20/month... if you're a robot who never has bad days, work stress, or questions.
But you're not a robot.
You're a cyclist with goals, a job, a life—and you need more than an algorithm. That's where I come in.
WHO'S COACHING YOU?
I'm Bryn Griffith—Bachelor of Science (Honours) Sports, Fitness and Coaching, founder of Team Evolve (300+ members) and a cycling coach who has built Evolve into one of the most active Zwift racing communities in the UK.
I coach cyclists from beginners to competitive racers.
But here's what matters:
- → I only coach cyclists (not triathletes, not runners—just cycling)
- → I understand Zwift racing and virtual training
- → I know how to work around real life (jobs, families, travel)
- → I've been where you are (balancing training with everything else)
I'm not here to sell you a generic plan. I'm here to help you actually achieve your goals.
WHY NOT JUST USE AI COACHING?
Great question. Here's the honest answer:
WHAT AI DOES WELL
Zwift, TrainerRoad - £20/month
- ✓ Structured workouts
- ✓ Auto-adjusts to your FTP
- ✓ Progressive training plans
- ✓ Huge workout library
WHAT AI DOESN'T DO
The Human Element
- ✗ Know you're exhausted from work this week
- ✗ Give you race strategy for YOUR specific event
- ✗ Answer your questions at 10pm before a race
- ✗ Adjust when you get sick, injured, or travel
- ✗ Explain WHY you're doing each workout
- ✗ Hold you accountable when motivation drops
- ✗ Know what "tired" means vs. "overtrained"
AI gives you a plan. A coach gives you a relationship.
Both have value. But they're not the same thing.
MY APPROACH
I don't compete with AI—I work WITH it. You can keep your Zwift/TrainerRoad subscription (I recommend it). I provide the coaching layer on top:
- Strategy (what you're training FOR)
- Context (WHY you're doing each workout)
- Adjustments (when life gets messy)
- Accountability (when motivation drops)
- Race tactics (how to execute on event day)
AI = Your workout library.
Me = Your coach who tells you which workouts to
do, when, and why.
HOW IT WORKS
BOOK A DISCOVERY CALL (15 minutes, free)
We'll chat about your current training, goals (races, FTP targets), what's working/not working, and which package fits you best. No pressure, no sales pitch.
Book CallCHOOSE YOUR PACKAGE
If we're a good fit, you pick your package and sign up. Payment is via Direct Debit or PayPal on the 1st of the month.
ONBOARDING (Week 1)
You fill out a detailed athlete questionnaire. Then we have our first proper coaching call (30-45 mins) to review your background, set goals, and build your initial plan.
TRAINING BEGINS
You get your plan and we're off. You train, I coach, we adjust as needed.
RESULTS
Over 3-6 months, you'll see clear progress: faster times, higher FTP, podiums, and confidence on event day.
Coaching Plans
TEAM EVOLVE MEMBERS GET £30 OFF, SO WHY NOT JOIN THE TEAM AS WELL!
SILVER
Perfect for self-motivated riders who want guidance without intensive coaching.
- ✓ Custom TrainingPeaks plan
- ✓ Monthly plan updates
- ✓ Email/Discord support (48h)
- ✓ Monthly check-in call (15m)
- ✓ Adjustments for travel/life
BEST FOR:
- → Disciplined, self-directed riders
- → Training for general fitness
GOLD
For serious cyclists who want real coaching, not just a plan.
- ✓ Bi-weekly coaching calls (20m)
- ✓ Weekly WhatsApp/Discord support
- ✓ Race strategy & planning
- ✓ Adjustments for life stress
- ✓ Use Zwift AI OR Custom Plan
- ✓ Accountability & Motivation
BEST FOR:
- → Training for specific events
- → Want regular contact/support
- → Evolve members leveling up
PLATINUM
Premium coaching for competitive athletes serious about performance.
- ✓ Weekly coaching calls (20m)
- ✓ Fully custom TrainingPeaks plans
- ✓ Daily communication (Fast)
- ✓ Full race/pacing strategy
- ✓ Nutrition guidance
- ✓ Power file & video analysis
BEST FOR:
- → Competitive racers
- → Big goals (Nat. events, podiums)
- → Want every detail optimized
Why not join Team Evolve first? It's free and you'll save £360/year on coaching.
FREQUENTLY ASKED QUESTIONS
A: You wouldn't—if you just want workouts. But if you want someone who knows YOUR goals, adjusts when life gets messy, gives you race strategy, and answers your questions... that's coaching, not AI. Keep your Zwift subscription if you want (I recommend it). Add me for the coaching layer on top.
A: Yes, but coaching works best over 3-6 months. One month isn't enough to see real progress or build the relationship. Most athletes commit to at least 3 months.
A: Life happens. If you need to pause (injury, life chaos, etc.), just let me know. If you need to cancel, you can do so anytime—no contracts, no penalties. Monthly billing makes it flexible.
A: For Structured Training: Helpful but not required (we can use heart rate or
RPE).
For Hybrid/Full Custom: Highly recommended. Training by power is more
effective, and I can analyze your data better.
A: Absolutely. I coach everyone from first-time cyclists to competitive racers. We'll start where you are and build from there.
A: Yes—if you want to get faster, race better, or have specific goals. Fit cyclists often benefit most from coaching because small adjustments make big differences at higher levels.
A: No problem. We adjust the plan. Real life happens, and good coaching works around it. That's literally the point.
A: Yes. Tell me what you're training for and I'll build the plan around it. Road races, time trials, sportives, gravel events, Zwift racing—all of it.
A: Yes. Start with Structured Training and want to upgrade to Hybrid? Easy. Just let me know.
A: Great—let's talk. Book a discovery call and ask me anything.
READY TO TRAIN WITH PURPOSE?
Limited spots available this month.
Currently taking 15 new athletes across all packages.
Book a 15-minute discovery call and let's chat about your goals.
No pressure, no sales pitch—just an honest conversation about whether coaching is right for you.